So why not encourage your clients to generate story-based content about their services and business.
Here is a great link to seobook.com that talks about the power of stories as content AND as good SEO tactics!
Is this the way to grind good story content from your clients?
In summary these are the main points - but it's definitely worth a visit to read the full article:
How To Construct A Story
1. Describe Your Brand
2. Where Did You Come From, And Where Are You Now
3. What Challenges Do You Face?
4. Personify These Challenges
5. Who Is Your Target Market?
6. What Does Your Target Market Care About?
7. Why Should They Buy From You?
8. What is your end goal?
Stories can take the form of case studies, examples and company histories. Also remember that people buy from people - especially when it comes to small companies, so photos of the team members inspires confidence.
If you're interested in getting good content you may also like:
How to Write Good H2 Titles
How to get your clients to give you great content using Content Templates
How to boost your web site's credibility
How to make a good infographic
The importance of images, photos and info-graphics in web content?